Design + Development + Marketing
DC Villages
One brand uniting many communities.
Designing the All-Inclusive Logo & Brand Identity
We partnered with DC Villages, a collaborative network of thirteen nonprofit organizations serving neighborhoods across the District of Columbia, to create a unified brand and digital presence that reflects their shared mission. From a custom illustrated logo and approachable brand system to an easy-to-navigate website and ongoing marketing support, our work helps bring clarity, connection, and visibility to a network built on collaboration and care.
Client Review
"Working with Elxel has been a great experience. We brought them a challenging project and they worked their way through it, asking the right questions and turning out great ideas and visuals. Sammy is generous, flexible, knowledgeable and patient. I've been very impressed!"
Judy Berman
Executive Director
One brand uniting many communities.
Designing the All-Inclusive Logo & Brand Identity
To create a unifying identity for the DC Villages network, we designed a custom illustrated logo that represents the diverse neighborhoods and communities it serves. Paired with friendly typography and a welcoming color palette, the brand system was designed to unify all thirteen Villages without competing with their individual identities.
A central hub for the villages.
Developing a Website That Connects the Communities
With the new brand established, we designed and developed a clean, easy-to-use website that serves as a central hub for the DC Villages network. The experience was intentionally simple and intuitive, making it easy for users to understand the organization's mission and connect with their local Village.
Connecting neighborhoods, one piece at a time.
Bringing the Villages' Mission to Life
To extend the brand beyond digital touchpoints, we created a wide range of marketing collateral including signage, print materials, and impact reports. Each piece was designed to clearly communicate DC Villages' mission and services while maintaining a cohesive, approachable visual identity.
